Worldbex Services International (WSI) will launch an online event campaign series of the biggest and most comprehensive yearly F&B event, the Manila Food and Beverages Expo [MAFBEX] called MAFBEX WIRED.
As WSI conquers the digital space, MAFBEX WIRED will be hosting various online activities that aim to encourage the productive exchange of knowledge as the industry is gearing towards a new normal. The online campaign will open with MAFBEX Talks – a free webinar that aims to help F&B businesses gather reliable insights they can apply to their operations. This webinar will happen on August 8, Saturday, 4pm and will also be streamed live on the MAFBEX Facebook Page.
For its first session, MAFBEX Talks will be focusing on E-commerce and Digital Marketing for the Food and Beverage Industry. As people has been gathering information in different online and social media platforms plus online buying and selling, e-commerce has known to be the future of digital marketing. With e-commerce providing a wide range of opportunities, brands can be able to conveniently promote, target their audiences and broaden their brand visibility in just one click. Not only it can increase or generate sales easily but also they can be able to reach out to their customers easily and conveniently.
Kicking off the series is a talk about transitioning businesses in various online and e-commerce platforms by FlowerstorePH and MiniMart PH CEO, Saul Molla. Afterwards, Rolan Garcio, Neighbourly’s Co-Founder and Head of Business Development and Strategy, will be sharing his insights about the current trends, consumer behavior changes and market insights of Hyperlocal Community e-Commerce and finally capping off the MAFBEX Talks series will be Mark Dee, Paymaya’s Director for Growth and Brand Marketing, as he shares the basics of digital payments and how it can benefit a business.
MAFBEX Talks will be moderated by IMMAP 2014 President, Mr. Mike Palacios.
Aside from MAFBEX Talks, other online activities for MAFBEX WIRED are set to be anticipated such as MAFBEX Cooks, MAFBEX Basics and MAFBEX Mixed. All online activities will be featuring F&B industry movers and shakers with the current trends in the industry.
MAFBEX Talks first session is supported by: Filipino International Franchise Association, Halal International Chamber of Commerce and Industries of the Philippines, Inc., Philippine Calamansi Association, Inc., Hotel & Restaurant Association of the Philippines, Islamic Da’wah Council of the Philippines, Inc. B&L Worldwide Marketing Corporation, Icetech Trading, Shapes and Sizes, RR Tomas Enterprises and Most Reliable Metal Industries Corp.
For more MAFBEX WIRED updates and information, follow Manila Foods and Beverages Expo on its Facebook page.